March 2021 World Shopper Insights Pulse Survey

One yr after COVID-19 partially shut down most of the world’s economies, shoppers have developed new habits that we expect will proceed even after the pandemic passes.  

Our March 2021 World Shopper Insights Pulse Survey finds that many client behaviour developments have accelerated in the course of the pandemic, and 4 important fault traces have emerged that cut up international shoppers into distinct cohorts. These patterns in how shoppers store, journey, work, interact with manufacturers and stay their lives might have long-lasting implications for client market industries. Firms might be extra ready for the longer term by understanding these rising cohorts and what their behaviours portend.

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